Every Number has a Story
For World Refugee Day’s "Every Number Has a Story" campaign, our project team brought the human side of displacement into sharp focus. With 120 million people displaced globally, the overwhelming statistics often overshadow individual experiences. Our creative challenge was to break through the numbers and show the world that each refugee has a story, a name, and a life beyond the headlines.
We developed a multi-channel campaign that inspired action, from advocating for refugee rights to welcoming displaced individuals into communities. From emotional storytelling to eye-catching visuals, we brought to life the powerful message that no one is just a number. Through the campaign, we invited people to meet displaced individuals from Gaza, Afghanistan, Ukraine, Burundi, and Syria—showing their resilience and reminding the world that every number has a name, a birthday, and a story worth knowing.
